Providing climate legislation and financing which enables citizens to access products responsibly. Initiatives to enhance the durability, repairability and sustainability of products while simultaneously addressing greenwashing put forward by the European Commission are a welcome step towards responsible production and consumption models. Products and services offered in the European Union should embody sustainability and responsibility. As allies of the outdoor industry, we urge the new executive to:

  • Increase the robustness of the proposed Green Claims directive, which addresses misleading environmental claims, by standardising product footprint evaluation using the Life Cycle Assessment (LCA) principle to substantiate voluntary claims.
  • Implement policies which embody a holistic approach to circularity and curtail consumption enabling the consumer to adopt responsible consumer practices.
  • Support supply chains outside the EU to facilitate the decarbonization of textile supply chains as stipulated in the Textile
  • Strategy report and uphold labour rights across our supply chain.
  • Promote circular business models by implementing legislation to support second-hand sales, repair, and rental enabling their increased profitability and scalability.

Our four manifesto demands:

Support a green energy transitionEnding fossil fuel subsidies and incentivising renewables.

Improve and promote low-carbon mobilityFocussing on rail as the primary mode of international transport for EU citizens.

Accelerate biodiversity restoration and the protection of wild placesIncreasing funding for restoration measures, and ensuring Europe reaches its target.

End unsustainable business models and overconsumptionProviding climate legislation and financing which enables citizens to access products responsibly.


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Protect Our Winters Europe Dreiheiligenstraße 21a | 6020 Innsbruck, Austria
ZVR ID: 1094440070
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